Tourism services market seen reaching $13.7 trillion by 2030

The Business Research Company projects the global tourism services market will rise from $10.8 trillion in 2026 to $13.7 trillion by 2030, driven by business travel, digital booking, and demand for sustainable trips. Europe leads the market now, while Asia-Pacific is expected to grow fastest.

Why it matters: - Tourism services are tied to travel demand, hospitality spending and cross-border business activity. - The forecast points to continued expansion in a sector that supports hotels, transport, destination services and related infrastructure. - Growth could shift toward sustainable, digital and customized travel offerings as traveler preferences change.

What happened: - The Business Research Company released its Tourism Or Tourism Services Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035. - The report says the global tourism services market will grow from $10,221.09 billion in 2025 to $10,820.38 billion in 2026. - The report projects the market will reach $13,712.13 billion by 2030. - The forecast implies a 5.9% CAGR from 2025 to 2026 and a 6.1% CAGR through 2030. - The company made a free sample available here. - The full report is available here.

The details: - Tourism services cover planning, coordination and delivery of travel experiences for leisure, business and other purposes. - The category includes accommodation, transportation and destination-based services. - The report links historical growth to rising disposable incomes, better international air connectivity, more interest in cultural and heritage tourism, expanding hospitality infrastructure and stronger business travel. - The report says future growth will be supported by sustainable tourism demand, wider use of digital booking platforms, more wellness and eco-tourism, tourism infrastructure buildout in emerging economies and demand for bespoke travel. - Business travel remains a major driver because companies need in-person meetings, project rollouts, training and strategic partnerships across domestic and international markets. - Tourism services support business travel through infrastructure, lodging, transportation and other travel amenities. - A January 2026 GBTA report found 59% of respondents were optimistic about business travel in the year ahead and 84% of travel buyers expected stable or higher organizational travel budgets versus 2025. - Europe was the largest tourism services market in 2025. - Asia-Pacific is expected to be the fastest-growing region in the next few years. - The report also covers South East Asia, Western and Eastern Europe, North America, South America, the Middle East and Africa.

Between the lines: - The forecast suggests the tourism market is becoming more dependent on premium, personalized and tech-enabled travel experiences. - Business travel is still acting as a stabilizer for the sector, even as leisure demand evolves. - Regional growth may be shifting toward markets with rising middle classes and faster infrastructure development. - The report’s packaging also signals how market research firms are trying to sell more decision tools, not just forecasts, with TAM analysis, scoring matrices and forecasting dashboards.

What’s next: - The Business Research Company expects the market’s next phase of growth to come from digital platforms, sustainability-oriented products and expansion in emerging economies. - Asia-Pacific’s pace of growth will be a key signal for where future tourism investment and capacity may concentrate. - Travel budgets and corporate mobility trends will remain important indicators for near-term market performance.

The bottom line: - Tourism services are on track for another strong expansion cycle, with business travel and digital booking helping push the market toward $13.7 trillion by 2030.